If you’ve any money left after gassing up your car, don’t spend it on food, medicine or the mortgage until you check out Apple’s new product releases.

Click to watch the Apple March Event.


iPhone SE

Popular, smaller iPhone arrives.

  • A15 Bionic Chip – Same processor as iPhone 13. 6-core CPU, 1.8x faster than the iPhone 8. 4-core GPU delivers 2.2x faster speed than the iPhone 8.
  • Screen – 4.7″ with the toughest glass on any smartphone both front and back.
  • Camera – 12MP with Smart HDR, Computational Photography and more. Supports Center Stage.
  • Home Button – With Touch ID.
  • Cellular – 5G comes to the SE. Superfast speed with better quality Facetime HD.
  • Improved Battery Life
  • Available colors: Midnight Blue, Starlight White, and Product Red.

Cost – Starts at $429

Availability – Pre-Orders – Friday, March 11th. Ships – Friday, March 18th.


iPad Air

The big, big news is that the iPad Air is getting the same Apple Silicon M1 chip that Apple uses in many of its computers.

  • M1 Chip – 8 Core CPU, 8 Core GPU. Faster than the fastest tablet on the market.
  • Display – 10.9″ Liquid Retina display. True Tone, P3 wide color, 500 nits brightness, and an anti-reflective coating.
  • Front camera – 12MP Ultra Wide front camera. Supports Center Stage.
  • 5G – Super fast celluar comes to the iPad.
  • USB-C – Improved connector allows 2X data transfer.
  • Compatability – Now works with Apple Pencil 2 and Magic Keyboard.
  • iPad OS 15 – A new version of iMovie coming next month.
  • Available colors: Space Grey, Pink, Purple, Blue and Starlight.

Cost – Starts at $599

Availability – Pre-Orders – Friday, March 11th. Ships – Friday, March 18th.


Mac Studio

It looks like the Mac Studio will replace the Mac Pro.

  • M1 Max or new M1 Ultra Processor – The surprise here is the M1 Ultra, a design that joins 2 M1 Max chips using an incredibly fast die-to-die interconnect.
  • CPU – 20 core. 16 high performance and 4 high efficiency.
  • GPU – 64 cores. 8X faster than the M1. Supports 4x XDR displays plus 4K TV simultaneously.
  • Neural Engine – 32 cores.
  • Memory – Up to 128GB.
  • Media Engine – 2X the speed of M1 Max.
  • Benefits Of Architecture – Software sees M1 Ultra as a single chip, so it operates faster and requires no extra work for developers.
  • Connectivity Front – 2 USB-C Thunderbolt 4, and SDXC card slot.
  • Connectivity Rear – 4 USB-C Thunderbolt 4, 10Gb ethernet, 2 USB-A ports, HDMI port, and Pro audio port.
  • Wi-Fi 6
  • Bluetooth 5
  • Footprint – 7.7″ square and 3.7″ high

Performance wise, the M1 Ultra leaves the best spec’d 27″ iMac or Mac Pro in the dust.

Cost – M1 Max model starts at $1,999. M1 Ultra starts at $3,999.

Availability – Pre-order today. Ships – Friday, March 18th.


Mac Studio Display

If you’ve got the cash for the Mac Studio, why stop there…

  • Display – 14.7 million pixels, 5K retina, P3 color, with True Tone. 600 nits brightness.
  • Screen – Standard or Nano texture glass.
  • Size – 27″ actual screen space. Does not include borders.
  • A13 Bionic – Apple Silicon chip enables features like Center Stage and Spatial Audio.
  • Camera – 12 MP Ultra Wide. 122 degree field of view.
  • Microphone – Studio quality 3-mic-array.
  • Speakers – 6 speakers. 4 force cancelling woofers. 2 high performance tweeters. Can produce Spatial Audio from music and movies recorded in Dolby Atmos.
  • Connectivity – 3X USB-C ports. 1 USB-C Thunderbolt 4 port.
  • Stands – Comes with a choice of 2 stands; tilt adjustable, tilt and height adjustable or a VESA Mount.

Cost – Starts at $1599.

Availability – Pre-order today. Ships – Friday, March 18th.


Everything Else

Apple TV+

Apple’s streaming service adds Friday Night Baseball. 2 games a week you can only see on Apple TV+

iPhone 13 and iPhone 13 Pro

Apple adds two new finishes, dark Forest Green for the Pro and a lighter Alpine Green for the Max.

Keyboard, Trackpad and Mouse – Now available in black.

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