99.9% of the time when a password is rejected, it’s because you’ve entered something incorrectly.
This number used to be 100%, then a new feature was added to iTunes 🙂
You can sign-in to iTunes with the correct password… and get rejected with a error message stating you’ve used the wrong password.
So… what do you do?
Verify Your Password Is Correct?
Go to this page – My Apple ID
- Enter the exact Apple ID that you use on iTunes.
- Enter your password.
- Click Sign In.
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If your password is correct, you’ll be taken to a page where you can Manage your Name, ID and Email Addresses.
Go ahead and click the Sign out button. You’ve verified you’re using the correct password.
If your password is incorrect, you’ll get an error message.
You can change your password, but don’t rush to do this.
Remember, when you change your password… all devices signed in under the old password need to be re-signed in or they will not function correctly.
My Password Is Correct. What Do I Do Now?
- Open iTunes
- Click on iTunes in the Menu Bar.
- Select Preferences.
- Go to the Advanced Tab.
- Click the Reset Cache button.
- Click OK.
- Close and re-open iTunes.
Now, try to sign in to the iTunes store.
This time it should work with no problems.
That’s all for now.
Thanks, but this did not work for me. I followed all of the steps. My password is indeed correct and I was able to log into my Apple ID but not into my iTunes account using the same ID and password.
Hi John – Have you tried changing the password? I know it’s a relatively weird suggestion, but it might work. If you talk to Apple about this and you have the time, let me know what their answer was. Great email address 🙂 – John
Recently I tried to purchase an App on App Store using my Apple ID. I was asked to re-verify my credit card details. The system kept insisting my postcode was wrong. The strange thing is the postcode detail was already there in the details that I was supposed to verify and it was correct. But everytime it comrs back in red letters to tell me that the particular detail was incorrect. How do i get to reuse my apple id for my app store purchases?
Hi Azmi – With a problem like this, you have to chat or call Apple directly. It’s sounds like some kind of database issue that they have to fix on their end. Look on the Apple site for iTunes support. Have a good week – John
There is no place on the home page to choose preferences
Hi Barbara – Look to the Menu Bar at the top of the screen. If iTunes is open and active, the word iTunes will be next to the black Apple. Click the iTunes menu in the Menu Bar and you’ll find Preferences. – John
I have CORRECTLY reset my password several times over the past couple of weeks for my iPod touch (Apple ID email@example.com.) Although verified, App Store rejects my password, forcing me to reset it anew. Would you please help me? I am a long time Apple user and and love the products. Thank you kindly.
Hi Gary – Try signing out of the App store then doing a hard reboot of the iPod touch.
Make sure you are NOT behind a proxy server that intercepts SSL traffic, decrypts it, then re-encrypts it with a different certificate that is NOT Apple’s – the certificate thumbprints won’t match up.
Jesus Christ, why is this so very difficult, all I want to do is lawfully download some music!!!!! No wonder people download unlawfully!!!!! Still cant redeem a iTunes voucher cos it rejects password and or ID Great what a company
I know it’s irritating. Call 1 (800) 676-2775 and they will take care of you.I’ve found it’s often better to just change the password and re-login everything with the new password. Sucks… but there it is.
But but but…I can’t log in, even though Apple insists I change my password every time, even several times a day.
Will I have to pay the buggers at 1 (800) 676-2775 ?
I too got a great chuckle out of your quip about Eve and the apple.
My email has been constant for 15 years. I can’t et more than 15 minutes out of a password.
Should not have updated to High Sierra!
Don’t upgrade to any new OS unless you are sure your Mac can handle it. Call Apple. They have good people working for them. They generally don’t charge. – John
This may sound odd but like so many others I recently changed my password. Some days later I backed up my devices, IPhone, IPad etc. everything good. 2 days later I logged into I tunes and my password was rejected. Not able to remember it I changed it again and Apple gave me verification code, logged back into Itunes and it did not recognise password. Since that time I have tried 9 times always with identical results. Even took to an Apple dealer and service dealer and they could weakly suggest I take to Apple Tech Bar and let them charge me $200.00. Frustrated, I investigated what day my rubbish bin gets emptied because this 3 year old IMac should be retired there. Before this anyone have any ideas.
This rejection probably happens 1,000,000 times a day for users and it is clearly an APPLE problem…no one wants to change the damn password 50 times…Apple refuses to recognize this ………as usual
its been happening every single day since July started !!!! Fix it apple I’m tired of changing passwords everyday
reset cache did the trick!
why I follow all your steps, and still can’t restore backup ??
My iPhone 6 plus backup successfully, then I wanna restore my backup to new iPhone, iTunes keep rejected me
Please help me
Hi Renfred – I would need more information in order to help you. Also, this can be quite a complex problem, or we need to interact in order to fix it.
The cheapest and best way for you to find a fix for this problem, just call or chat with Apple support directly. They’re very good with this kind of thing as they’ve seen it many times.
I’m sorry I’m able to help you more. Thanks for reading – John
Thank you ever so much John for your well thought-through info version on how to retrieve one’s standard nevertheless rejected Apple password, which somehow may have gone astray or found a way to imbed itself in a technical maze of Apple system software. Your support page: concise, easy to read and to follow in short form without having to go through the -and often times cumbersome- readings of many other alternative and Mac oriented Support pages. I could hardly stop laughing after noticing your “Even Eve Had Problems With Her First Apple – Why Go Through Hell? “ towards the end of your page – brilliant IT humor! – was definitely a nice reward for my earlier efforts of trying to get back into a normal Mac Pro workday. Regards from high-up in the Alps
Thanks for your comment. Much appreciated – John
I enter the correct password, check it several times to make sure it’s correct, and Apple still rejects it. So I create a new password using their cheery “forgot your password?” routine, and write it down carefully, then try again, and STILL I get the rejection. I carefully reenter several times, and, no, still rejected. No other service I have does this to me. Amazon — fine. Public library, which has a long and complicated code — fine. Many other services, fine. I write my passwords down and seldom have to reset one. It’s an Apple problem, and I’ve just stopped buying things through iTunes. If Apple wants to sell things through iTunes, it will have to fix this problem. Oh, and my iPhone keeps wanting my iTunes password. NOT GOING TO HAPPEN. I am not going to be locked out of my iPhone because Apple has computer Alzheimers. Sorry, no offense to people who do have dementia.
I know it’s frustrating (understatement), but call Apple directly for password issues. They have always helped me resolve things in the past. – John
What if I changed the password and iTunes refuse it also?
You need to call Apple directly for assistance with password issues. They’ll be happy to help you. – John
Hello, I can’t go on my itunes because it always demands my password, I write the correct password but it demands again my password so I can’t listen to music or connect my phone with my mac… Anything I can do ? Thank you
Hi – This isn’t a complex fix, but you need to call Apple to get it done. Just go to their support page and follow the instructions. – John
Hello, same issue here and I cannot choose any option from the iTunes menu as they are all grey – not possible to click on them. Any ideas what now? I am not even using iTunes but it always pops out when I attach my phone. 😀 Clicking on the iTunes icon and choosing option quit also does not help. It is constantly on the screen, not possible to log in or to close it. Thank you for any ideas. Best, Eli
Go to the black apple in the top left hand corner of the screen and choose Force Quit, then select iTunes and Force Quit the App. If this problem continues you may need to re-install iTunes. iTunes is built into macOS, but Apple Support can give you a link for an iTunes only re-install.Best of luck – John
Thank you, John! It is gone for now. I will see if it comes back 🙂
hi john, i’m trying to sign in my apple id but it keeps saying “your id or password is incorrect” failed to verify how can i fix it
Hi Rose – You need to go to iforgot.apple.com and change your password. If you have trouble just call Apple Support and they’ll help you.Hope this helps – John
hello john, i’ve tried changing my password 4 times but it wont let me in
Hi Rose – Your only option at this point is to call Apple Support directly. Don’t keep changing your password until you speak to them. Lookup Apple Support on Google and then follow the prompts until you get an option to get phone support. – John
Umm. Why doesn’t Apple just fix the problem so people don’t have to constantly call them? I’ve been dealing with this same issue for years and it never gets resolved.
I cleared the cache as you said and it worked! Thank you so much…..
I had backup my iPhone data on desktop via itune , while I want to restore to iphone dose not accept password, even with same id and password i can log in my iphone, need help from expert’s
Hi Bharat – With an issue like this you need to call Apple Support directly. This is your best bet, unless anyone here has suggestions. All the best – John
Thanks! This worked for me. Much appreciated.